The idea for Baseline came about a couple of years ago.
The plan was to strip everything away to create some simple, classic pieces, with a twist. The idea being that classics can be worn for as long as possible (no fast fashion here!). These first pieces are limited editions and are only available in limited sizes.
As for sustainability, it’s not fully there yet, there are only a few pieces and they have been made in the UK though there are still other measures to be taken. It’s a work in progress.